Personal Branding Toolkit
Complementary Tools to Nail Down Your Personal Brand
Developing your brand is at the core of your job search and career management strategy. Simply put, this is where the magic happens as a solid branding strategy enables you to clearly show what you bring to the table - including what makes you different from other candidates as well as how this translates into value for a company. This is essential in today's competitive markets as you'll be competing against large numbers of candidates and being able to articulate what you bring to the table is essential to get noticed and succeed in landing a job! It's also your base to negotiate your worth. As critical as the branding is - it's also one of the most difficult things to nail down!
To help you identify your strengths and achievements and develop a solid branding, I've developed a series of tools which you will find in this complement package. The tools will not only help you brainstorm to identify your key strengths and achievements but also to convert this information into a solid elevator pitch and convert your branding from a doer to an achiever!
Catherine is a certified NLP & RSCI coach, speaker and author of multiple online courses on job searching and career management and brings 17+ years of experience in senior consulting roles in strategic planning & marketing. She has been the go-to person for job searching and career advice in her expat circles for over a decade before deciding to launch as a career coach. Her approach is focused on a strong strategic marketing background, extensive experience building and managing multi-disciplinary & multi-cultural teams across the World and a special attention to addressing mindset issues that often stand in the way of reaching our goals.
Catherine brings a strong flair for marketing and personal branding and ads a strategic spin to everything she touches breaking down complex career crossroads into practical and actionable steps. Her creative and innovative mind makes her a great sparring partner whether you need a solid personal branding, feel stuck in a career transition or are contemplating to make the leap from corporate to freelance.